Basics of Digital Marketing

 

Digital Marketing incorporate all electronic media which create an online presence and a greater influence with wide range of prospect consumer. 

With the rise of network industry as internet usage has more than doubled over the past decade, online presence became a leverage for the current and prospect consumer. 

Why Digital Marketing is a trend?

1. Presence:

• When you are online, people can see your services, no matter where you are, as you have not limited your presence geographically.

2. Cost-effective:

• Marketing and advertising cost is one of the major financial burdens that businesses have to bear.
• Costs for newspaper ads, television spots, and other traditional marketing opportunities can be high. While digital marketing can create as much impact yet cost way less.
•  It amplifies the services through social media pages or websites, blogs, emails, etc.

3. Easier personalization: 

• Traditional Marketing were the pain in the neck with all its complexities as it involves a wider coverage for the services, which means the targeted audience might not get it. 

 

• While digital marketing caters to the designated audience. For example, if the company is involved in the game industry, then it will promote the services to a younger generation only; social media platforms usually possess an algorithm that studies and collates user preferences. Such that specific ad campaigns are shown only to users with a specific inkling.

              Social Media Algorithm

4. Connectivity: 

•  Digital marketing provides a greater space for engagement with customers through different digital media. 
• These platforms allow businesses to answer customer questions, alleviate misconceptions, and even help generate sales. 
• It can be achieved via regular useful blog posts, newsletters, shows, promotions, and special offers.

                          Newsletter

                        Online Goals:

1. How being digital helps a business?

It helps in: 

1. In finding a new customer since everyone is online these days.

      2. In building relationships on social network sites.

      3.  In keeping up with the existing customers.

2. How to go online?

1. List your brand/company in an online local directory.
2. Build a website to share your information about the brand/company.
3. Set up a social media page.
4. Set up an app.
5. Set up branded assets (logos, icons, acronyms, etc.)
6. Set up video content (video ads, product demos, etc.)
7. Set up images (infographics, product shots, company photos, etc.)
8. Set up written content (blog posts, eBooks, product descriptions, testimonials, etc.)
9. Online products or tools (SaaS, calculators, interactive content, etc.)
10. Reviews

   [' If you want people to find you online, you need to stake your claim online.']

           Types of Digital Marketing:

Types of Digital MarketingMarketing

Search Engine Optimization(SEO):

It is all about putting your site in front of the right people, searching for your product and services.

It helps to promote unpaid search results.

Search Engine Marketing(SEM): 

It can also be known as pay-per-click, it's about posting an ad on a platform and paying every time someone clicks on it.

For example, Google AdWords is a form of PPC advertising called paid search advertising, whereas  Facebook Ads is also another form of PPC advertising called paid social media advertising.

Social Media Marketing: 

  

It is about obtaining more traffic( a number of visits to the website) through social media sites like Facebook, Twitter, Linkedin, etc. It involves active audience participation

It helps in creating awareness for the product and services and also improves communication with clients.

Email Marketing: 

It is the use of email to promote products or services while developing relationships with potential customers or clients.

It is the perfect channel to drive engagement.

89% of surveyed professionals named email marketing as their most effective lead generator.

Advertising: 

It can be either on websites or on social media pages.

Paid social media advertising is great for building awareness with audiences who might not know that your business, product, or service exists.

 [ "Online world is constantly changing, which demands realistic planning combined with basic concepts to keep up with ever-changing tech and industry."]

   For a successful digital presence: 

Success Mantra

1. Knowing the goals and having realistic expectations is a must.
2. Keep track of the business using analytics, as it measures the progress and shows how the audience reacts to the websites or services.
3. Always keep the online world up-to-date with the changes in technologies and industries. 

     This blog is a basic introductory of digital marketing, according to my understanding as a Digital Marketing Intern. 

For the next blog I would be covering on Social Media Marketing. 

Until then, Sayonara.